1. Read the list and decide in which situations a person will need creativity?
2. Read the text below: It includes factors of communication with other people and interaction with technology: support from other people, sharing ideas, having access to knowledge, instrumental support, etc. What category of creativity is mentioned there?
3. Read the text below:It is very essential in brand design as it has a direct and strong influence on the consumer’s psychology. It has to be consistent across different platforms and products to make your brand look unified. Nevertheless you can endlessly experiment with it, you have to be careful not to go overboard. Characteristics of which element of brand design are mentioned in the text?
4. Consider the situation: The owner of the company Y has developed a brand design for his company, but it didn’t work out: the consumers even started to avoid his company often after that. He decided to show his brand design strategy to professionals. Here are its characteristics:
The primary colors: orange and brown The secondary color: pink The font: Algerian Animation is used, but moderately. Iconography is used excessively: for example, very complicated schemes All the elements are the same everywhere
What elements of brand design of the company Y would you change to improve the situation?
5. Read the text below: It is recognized as the most detailed method for academic research. It is perfect for assessing deep and primary emotional states, also — the impact of static stimuli. It recognizes the changes in blood flows in response to different stimuli. The equipment is not very heavy and big.
Characteristics of which neuromarketing research method are mentioned there?
6. Read the text below: It gets smarter with the increase in the amount of data used. It is able to discover patterns in complex data. Although, it often assumes that the future should be much like the past. Moreover, the results of the research don’t provide any explanation.
Characteristics of which neuromarketing research method are mentioned there?
7. Read the list below and decide in which situations should the owners use brand research?
8. Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall. Characteristics of which brand research term are mentioned there?
9. Match the benefits to the categories of their owners:
10. Read the text below: It is the opposite of disruptive pop-up ads and it is significantly better. It is also known as sponsored content and it is an advertisement that matches the style of the platform where it appears. It may exist in the form of articles, blog posts, videos, photos, etc. Which type of ad is it?
11. Distribute these into two categories (remember the name of the categories) and select the correct answer: a. Search engine ads b. SMART goals c. The assets d. Display ads e. Social media ads f. Target audience g. Mobile feed ads h. The tools i. Desktop ads j. Retargeted ads k. Properly defined brand
12. Read the text below:It is considered to be the digital storefront location of your brand. The customers can firm the basic information about the brand there. It should be simple and easy to navigate. Its design should be consistent and match the logo of the company. Which of the elements of digital brand design is this?
13. Fill in the gap: … is the ability to make or otherwise bring into existence something new, whether a new solution to a problem, a new method or device, or a new artistic object or form.
14. Choose the reasons why people are creative: (Select 3 correct answers)
15. Match the problem and the reason why creativity is needed to solve it.
16. Match the terms with their definitions:
17. Choose what would you need to do in order to be creative: (Select 3 correct answers) To be able to generate as many alternatives as possible, not paying attention to their uniqueness.
18. Choose the statement that is true:
19. The connection between social conditions and creativity is …
20. Technology has altered the cognitive behaviors and structures involved in… (Select 3 correct answers):
21. Fill in the gap: The cost of innovation is significantly … in the digital world than it is in the analog one.
22. Match the categories of creativity with their skills or factors:
23. Fill in the gap: A … is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
24. Give examples of where we can see branding and visual identity (select 3 correct answers): …
25. Choose the statements about a logo that are true: (Select 3 correct answers)
26. Match the elements of brand design with their definitions.
27. Fill in the gap: Most brands choose two to three … — often inspired by the logo — for basic, everyday use
28. The qualities of a good logo are …
29. The correct tips connected to fonts are … (Select 3 correct answers)
30. … is the study of how people’s brains react to advertising.
31. Match the terms with their definitions:
32. The cons of EEG are … (Select 3 correct answers):
33. The method that is recognized as the best when it comes to measuring the amount of perceptual, cognitive, executive, and emotional processes is called …
34. The method that refers to changes in sweat gland activity that are reflective of the intensity of our emotional state is called …
35. The method that is increasingly popular in neuromarketing due to its low cost, scalability, fast turnaround times, and intuitive metrics?
36. The most common criticism of neuromarketing is … privacy invasion.
37. The main downside of fMRI is …
38. Match the terms with their definitions:
39. … is a form of market research that explores various components of your branding.
40. You would apply brand research in the following cases: … (Select 3 correct answers)
41. Brand … is the extent to which customers are familiar with your brand, product, or service.
42. A correct statement about brand perception is …
43. Match the survey questions with the type of brand research.
44. A … group consists of a group of people in your target market gathered together with a facilitator to discuss your brand.
45. An experienced interviewer never …
46. An approach for working with online surveys is …
47. Thus, … is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sales and convert them into loyal customers.
48. A … is a brief description that compiles the organization’s functions, ideals, business goals, values, and philosophy. In simple terms, it is a brief description of the business’s fundamental purpose.
49. Match the words with their definitions:
50. Brand promotion provides employment – this is done for the benefit of …:
51. Brand promotion reminds loyal customers how well the brand served them over the years – this is done for the benefit of …:
52. Brand promotion provides greater freedom of choice – this is done for the benefit of …
53. Name the example of positive publicity:
54. Name the example of negative publicity:
55. Order takers are those who …
56. Order getters are those who …
57. … enables any company to make its presence known anywhere — even in the palm of your hand. It focuses on providing value and inspiring loyalty and brand recognition.It does not talk at you; it seeks to engage with you. It is more about establishing an online identity and positive feelings, rather than inspiring people to make a one-time purchase.
58. There are … Internet users in the world.
59. Match the words with their definitions:
60. The benefit of digital branding for organizations is …
61. The benefit of digital branding for corporations is …
62. The benefit of digital branding for non-profit organizations is …
63. The benefit of digital branding for organizations is …
64. Choose which questions should a successful brand message answer: (Select 3 correct answers)
65. Have you ever searched for something only to see an ad for that very thing ten minutes later? Then you know firsthand the power of …. These reach customers who have already expressed interest in your business or services, whether by Googling it, by visiting your website or by liking your social net page.
66. The key to successful digital brand design is …
67. Fill in the gap: Brand … is the extent to which customers are familiar with your brand, product, or service.
68. Choose a correct statement about brand perception:
69. Fill in the gap: A … group consists of a group of people in your target market gathered together with a facilitator to discuss your brand.
70. How should you work with online surveys?
71. The … of interviews are that they take more time, require trained interviewers, include paricipants travelling to a location for the interview, and incure costs for an interview location and facilitator compensation.
72. Read the text below and fill in the gap: Thus, … is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sales and convert them into loyal customers.
73. Read the text below and fill in the gap: A … is a brief description that compiles the organization’s functions, ideals, business goals, values, and philosophy. In simple terms, it is a brief description of the business’s fundamental purpose.
74. Match the words with their definitions:
75. To what is the fact that brand promotion provides employment, the benefit?
76. To what is the fact that brand promotion reminds loyal customers how well the brand served them over the years, the benefit?
77. To what is the fact that brand promotion provides greater freedom of choice, the benefit?
78. Order takers:
79. Order getters:
80. Fill in the gaps: … enables any company to make its presence known anywhere—even in the palm of your hand. … focuses on providing value and inspiring loyalty and brand recognition. … does not talk at you; it seeks to engage with you. It is more about establishing an online identity and positive feelings, rather than inspiring people to make a one-time purchase
81. How many Internet users are there in the world?
82. Match the words with their definitions:
83. What is the benefit of digital branding for organizations?
84. What is the benefit of digital branding for corporations?
85. What is the benefit of digital branding for non-profit organizations?
86. What is the benefit of digital branding for organizations?
87. Choose which questions should a successful brand message answer: … (Select 3 correct answers)
88. Read the text: Have you ever searched for something only to see an ad for that very thing ten minutes later? Then you know firsthand the power of …. These reach customers who have already expressed interest in your business or services, whether by Googling it, visiting your website or liking your social net page. Fill in the gap with one of these options:
89. What is the key to successful digital brand design?
